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Airport Authority Hong Kong (AA) has awarded the duty-free liquor & tobacco concession to CDF – a Lagardère Company Limited a Lagardère Travel Retail and China Duty Free Group joint venture (CDF – Lagardère), and the perfume & cosmetics and fashion accessories concession to Shilla Travel Retail Hong Kong Limited (Shilla) at Hong Kong International airport (HKIA) Tops & T-Shirts.

AA executive director Commercial Cissy Chan said: “As a world-class international and regional aviation hub welcoming over 70 million passengers in 2016 Boys, we strongly believe that this collaboration will form HKIA’s signature stores introducing attractive and diverse choices, sought after brands, as well as unique and engaging shopping experiences. We are confident that the new concessions will elevate the overall airport experience and create a new shopping journey for the worldwide passengers.”

The Liquor & Tobacco concessionaire will have the flexibility to include complementary products and upmarket gourmet food items Leisure Sports & Game Room. The Perfume & Cosmetics and Fashion Accessories concessionaire will offer a one-stop shopping destination for beauty and fashion accessories, such as sunglasses, fashion watches, small leather goods and handbags.

CDF – Lagardère, the winner of the Liquor & Tobacco concession, will be introducing new experiential concepts, according to AA, which include the widest selection of Chinese liquor assortment, a whisky chamber bringing an extensive offering under one roof, an in-store VIP lounge, tasting bars and more.

Shilla, who will operate the Perfume & Cosmetics and Fashion Accessories shops Handbags & Wallets, will bring a wide spectrum of beauty products and fashion accessories representing almost 100 brands that are new to HKIA. There will be a dedicated zone for male-specific products, as well as a “New Generation” zone providing a platform for emerging Korean and Japanese brands.

With the emerging trend of omni-retailing, both concessionaires will bring in new ideas to deepen customer engagement through digital initiatives Activewear. Interactive zones with virtual reality (VR), interactive and digital devices, together with iBeacon technology, will be installed inside the shops to enhance in-store navigation and real-time promotional offers.

China Duty Free Group president Charles Chen said: “We are honoured to be awarded the Liquor & Tobacco concession at HKIA. This marks an important milestone in the international development of our organisation’s duty free business. We extend our sincere gratitude to the AA for their trust, and we will join hands with Lagardère Travel Retail to present a world class duty free shopping experience to the HKIA passengers.”

Lagardère Travel Retail chairman & CEO Dag Rasmussen added: “We look forward to growing our long-standing partnership with one of the world’s finest airports. Our teams across the world are excited to collaborate with our brand partners to bring to life a new benchmark for quality and engagement in travel retail.”

Hotel Shilla Travel Retail president Roberto Graziani commented: “This highly competitive win is attributed to our teams’ innovative category insights, our deep understanding of customer needs as well as our long standing operational excellence. We are grateful to the AA for this vote of confidence and look forward to warrant to our customers and all stakeholders, offers, services, and operational performances which will stay abreast of trends and changes in the consumers’ preferences, always maintaining a strong competitive edge throughout the length of the concession.”